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Red apple day

Bowel cancer claims the lives of 101 Australians every week. Although this cancer is the 5th leading cause of death in Australia, it is also one of the most treatable types of cancer if found early.

Red apple day is Bowel Cancer Australia's Annual Giving Day, when Australians are encouraged to support the vital work of the charity. Red Apple Day was envisioned to raise funds for the prevention, early diagnosis, research, quality treatment and the best care for everyone affected by bowel cancer.

What does red apple symbolize?

We all know the saying “An apple a day keeps the doctor away.” The red apple symbolizes knowledge and education.

In ancient mythology, the apple is one of the most sacred trees and symbolises good health and future happiness. The colour red also means life and health, which encourages people to look after their wellbeing to live a long, happy and healthy life.

What is bowel cancer?

Colorectal cancer, also known as bowel cancer, colon cancer or rectal cancer, affects men and women, young and old. Australia has one of the highest rates of colorectal cancer in the world, with 1 in 13 Australians developing the disease in their lifetime.

Colorectal cancer can affect any part of the colon or rectum. Most colorectal cancers start as benign growths (polyps) on the wall or lining of the bowel. Polyps are usually harmless and are found in 15-40% of adults, more commonly in men and older adults.

Family history or hereditary conditions have a big impact on whether a person develops colorectal cancer. If picked up early, the cancer can be treated, but treatment becomes difficult when colorectal cancer is more advanced, which therefore reduces the long-term survival rate.

Red apple initiative

Bowel Cancer Awareness Month has a positive message – saving lives through early detection – as bowel cancer is one of the most treatable types of cancer if found early.

Bowel Cancer Awareness Month is a public education initiative. Activities are put in place which promote and encourage people who are at a higher risk of developing the disease or experiencing symptoms to see a doctor and get checked. People without symptoms, are also encouraged to take advantage of a Bowel screening test for prevention and early detection.

People all over the country, at home and at work, at schools and businesses, among family and friends are encouraged to help spread the word and make donations where they can.

How to get involved

Bowel Cancer Australia are a small non-profit team fighting a big nationwide cancer problem. A simple way to help show your support of Bowel Cancer Awareness Month and Red Apple Day is to wear a Bowel Cancer Awareness Ribbon. You can buy or sell these to help raise awareness.

Let’s stand together to fight Bowel Cancer!